Our recommendation, and our own team

Why sell your Florence home with The Caldwell Group

We're a Northern Kentucky team led by Dianna and Derek Caldwell at eXp Realty, and this is our own site, so read this page as our pitch. Here's the evidence behind it: 343 Florence homes closed since 2005, and more than 2,600 families helped across Northern Kentucky and Cincinnati.

343
Florence homes closed since 2005
146
Florence sellers we listed for
$67.8M
Florence sales volume
2,600+
Families helped buy and sell across Northern Kentucky and Cincinnati
$300M+
In career sales volume
200+
Homes sold per year on average
500+
Verified five-star reviews on Google and Zillow

What Florence clients say

481 reviews on Zillow · 185 on GoogleRead the reviews

★★★★★

Allison was a joy to work with. She both helped us find and sell the condo we bought for my mother. She is thoughtful, responsive and knowledgeable. We are grateful to have worked her mot just once but twice.

musinj6Zillow review · Bought and sold in Florence, 2026
★★★★★

Dianna is excellent!! Very personable and professional and she knows her market! She and her team did a great job selling our condo and the entire process from listing to closing took less than a month. Highly recommend!!

sara9732Zillow review · Sold in Florence, 2024
★★★★★

Very friendly, and genuinely cares about you to ensure you get exactly what you’re looking for in a Realtor. Honest & efficient! Works hard to get a timely closing.

Joyce StormsZillow review · Sold in Florence, 2021

Recent Florence listings that sold at or above list price

Who leads your sale

Dianna Caldwell
Dianna Caldwell
Team Lead and CEO, The Caldwell Group | eXp Realty
Licensed in Kentucky and Ohio
Derek Caldwell
Derek Caldwell
Team Lead and Director of Operations, The Caldwell Group | eXp Realty
Licensed in Kentucky

How we sell a Florence home

  1. Price it from real sales

    Every listing starts with a comparative market analysis built on closed sales near you, not asking prices, plus advice on which updates actually pay back.

  2. Launch it right

    Professional photography, video, 3D tours and targeted digital advertising, so your home is in front of active buyers from the day it hits the market.

  3. Protect your price and terms

    Structured showings and offer deadlines, and a negotiation plan that weighs price, credits, financing and timing together.

  4. Get you to closing

    A dedicated transaction manager handles inspections, appraisal, title and lender deadlines from contract to closing table.

Recognition

Team-wide figures and rankings as published by The Caldwell Group at caldwellrg.com. Florence figures from the Northern Kentucky MLS. Read our Zillow reviews.

Questions sellers ask about us

How many Florence homes has The Caldwell Group sold?

343 since 2005, according to the Northern Kentucky MLS: 146 we listed for sellers and 197 we helped buyers purchase, $67,777,141 in total. Every one has its own record on our sold homes page.

Who will I actually work with?

Your sale is led by an agent on our team with Dianna and Derek Caldwell overseeing it, plus a dedicated transaction manager and listing manager behind every deal.

Is this website independent?

No. This site is run by The Caldwell Group, brokered by eXp Realty. We think the local data here is useful to any seller, and we would like to earn your listing, but you should interview more than one agent before you choose.

What should I ask any agent before I hire them?

Ask how many homes they have sold in Florence in the last 12 months, for three recent sales like yours with list and sale prices, how they would price your home and why, what their marketing includes, and what the fees and contract terms are in writing.

Talk to us about your home

Call 859-795-7995 or send your address and we'll put together a value from recent Florence sales.

Caldwell Group proprietary AI pricing

Goes straight to The Caldwell Group. We'll never sell your information.