.png)
Seller library
Selling in Florence, answered
Guides for every stage of a Florence sale, written by The Caldwell Group from Northern Kentucky MLS data and Kentucky rules. Numbers in them update every week.
Start here
Start hereHow to sell a home in FlorenceEvery step of a Florence home sale in order, from your first price check to the closing table, with current local numbers, the Kentucky paperwork and what your listing agent handles at each stage.Start hereBest time to sell in FlorenceHow the time of year changes sales and prices in Florence, from the last seven quarters of Northern Kentucky MLS data, and why your own timeline matters more.Start hereFlorence seller checklistEverything to do and gather when you sell a Florence home, in order: before listing, on the market, under contract and at closing.
Pricing
PricingHow to price a Florence homeHow a listing agent sets a Florence list price from recent comparable sales, the adjustments that move it, and why the first price matters most.PricingKentucky net proceeds calculatorEstimate what you would walk away with from a Florence sale: mortgage payoff, commission, Kentucky transfer tax, property tax proration and closing costs.PricingHow accurate is a Zestimate in Florence?Why online home value estimates for Florence can miss by tens of thousands of dollars, what they can't see, and how to get a price you can list at.PricingCompeting with new constructionHow Florence resale homes compete with builders’ base prices and incentives, and how to position yours so buyers see what a new home would really cost them.PricingSelling and buying at the same timeThe ways Florence homeowners line up a sale and a purchase: selling first, buying first, contingencies, bridge financing, rent-backs and same-day closings.PricingWhy is my home not selling?What showings, feedback and days on market are telling you about a Florence listing, and how to decide between a price change, repairs, new photos or a relaunch.
Preparation
PreparationWhat to repair before sellingWhich repairs and updates pay back when you sell in Florence, which to skip, and how to avoid spending money buyers won’t pay for.PreparationIs a pre-listing inspection worth it?What a pre-listing inspection costs, what it can save a Florence seller, how it affects your Kentucky disclosure, and when to skip it.PreparationStaging a Florence homeHow to get a Florence home ready for photos and showings: decluttering, furniture, light and the rooms buyers look at first.PreparationPhotos, video and 3D toursWhy professional listing media decides how many buyers see a Florence home in person, and what a full listing package includes.PreparationShowings, pets and HOA rulesHow showings work when you live in your Florence home: scheduling, the lockbox, kids and pets, security and homeowners association rules.PreparationYour home’s marketing planWhat a complete marketing plan for a Florence listing includes, from the MLS and professional media to targeted advertising, and the questions to ask an agent before you sign.
Paperwork
PaperworkKentucky seller’s disclosure formWhat the Kentucky Real Estate Commission’s disclosure form asks, how to answer it for your Florence home, and the mistakes that cause trouble after closing.PaperworkHOA documents and feesWhat buyers will ask for when you sell a home in a Florence subdivision with a homeowners association, and how to gather it before you list.PaperworkHow to compare offersHow to weigh offers on what you keep and how likely they are to close: financing, earnest money, contingencies, credits and timing, not just price.PaperworkInspection negotiationsWhat happens after the buyer’s inspection, how to respond to a repair request, and when a credit is better than a repair.PaperworkLow appraisal: your optionsWhy appraisals come in under the contract price, how to challenge one with better comparable sales, and the options for closing the gap.PaperworkKentucky closing checklistWhat happens at a Florence closing: the deed, transfer tax, payoff, prorations, keys and possession, and what to do the week before.PaperworkSelling an inherited homeHow an estate or inherited Florence home is usually sold in Kentucky: who can sign, probate, clearing out the house, taxes to ask about and pricing a home sold as is.PaperworkSelling from out of townHow to sell a Florence home after you have moved or while relocating: preparing the home remotely, showings, signing and closing from a distance.