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How to Choose a Listing Agent in Florence, Kentucky
What to look for in a Florence listing agent, the questions to ask in an interview, and how to compare what each one would do for your home.
Key takeaways
- Interview more than one agent, and compare plans rather than promises.
- Ask for local results: homes sold near you, time on market and price against list.
- Ask exactly what the marketing includes and who does the work day to day.
- Commission is not set by law and is negotiable. Compare what is included as well as the rate.
- Be wary of a price that sounds high just to win the listing.
What matters most
- Local experience: recent sales in your area and price range.
- A pricing review built from comparable sales, with the comparables shown.
- A written marketing plan: MLS, professional media, advertising and a launch plan.
- Communication: how often you will hear from them, and how.
- Support: who handles showings, paperwork and the transaction day to day.
Questions to ask in the interview
| Question | What a good answer shows |
|---|---|
| How many homes have you sold in and around Florence? | Experience with your local buyers and comparables |
| How did you arrive at this price? | The comparable sales and adjustments behind it |
| What does your marketing include? | Photography, video, 3D tour, advertising and a launch plan, in writing |
| How will you report on showings and feedback? | A schedule and specific data, not just "we’ll keep in touch" |
| What happens if the home doesn’t sell in the first few weeks? | An agreed review plan, decided before listing |
| What is your commission, and what does it include? | A clear, negotiable fee and exactly what you get for it |
| Who will I work with day to day? | The people handling your showings, paperwork and closing |
About The Caldwell Group
We are The Caldwell Group, brokered by eXp Realty, led by Dianna and Derek Caldwell. Our team has closed 343 homes in Florence since 2005, 146 of them for sellers, and has helped more than 2,600 families across Northern Kentucky and Cincinnati.
Our sellers get a pricing review built from closed sales, our Full Listing Marketing System and support from our transaction team from contract to closing. Interview us alongside anyone else; we are happy to be compared.
Questions sellers ask
How do I choose the right listing agent?
Interview more than one. Compare their local results, how they arrived at a price, their written marketing plan, how they will communicate, and what their commission includes.
Should I pick the agent who suggests the highest price?
Not on that basis alone. Ask how the price was built. A price that recent sales don’t support usually leads to reductions and a lower result.
Are real estate commissions negotiable?
Yes. Commission is not set by law and is agreed between you and the brokerage in the listing agreement.
From The Caldwell Group
Sell your Florence home with a team that knows this market
We are The Caldwell Group at eXp Realty, and we would welcome the chance to interview for your Florence sale. Bring these questions; we will answer every one with our own numbers.
The Caldwell Group | eXp Realty has closed 343 Florence homes since 2005, 146 of them for sellers, and has helped more than 2,600 families across Northern Kentucky and Cincinnati. We price from real sales, market the home properly and handle every deadline through closing.
Allison was a joy to work with. She both helped us find and sell the condo we bought for my mother. She is thoughtful, responsive and knowledgeable. We are grateful to have worked her mot just once but twice.
A five-star review from our Zillow profile. Read more reviews, or every review at every rating on Zillow and Google.